What Is Post-Branding?

Part design experiment, part critical theory, part how-to manual, What Is Post-Branding offers a creative counter to branding's neoliberal orthodoxyBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market If not, why not, and is there an alternative
A compact pocketbook composed of four main sections, What Is Post Branding is a work of 'practical theory.' The first section, 'DIS-BRANDED,' consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'Mixed Messages,' is a provocative visual essay illuminating the texts' main themes. The third section, 'Manual,' presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with 'Context,' which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.