The Art of Creative Thinking

UPDATED WITH 13 NEW CHAPTERS

Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world's greatest innovators, we can transform everyday choices into creative opportunities.

Drawing on an extraordinary range of examples - from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists - this fascinating book will inspire you to think more boldly and creatively.