PRIVATE INTERNATIONAL LAW AS A TOOL FOR PROTECTION OF PERSONALITY RIGHTS

The rise of digital systems has made international interactions more complex, as online activities often cross borders and affect multiple jurisdictions, especially in cases like personality rights violations. While countries can regulate internet use locally, managing cross-border online behavior is much harder due to the internet's global reach. This creates challenges for internet service providers and legal systems.Private international law aims to reduce legal uncertainty in cross-border disputes by identifying which jurisdiction and laws apply. However, the borderless nature of the internet complicates this task, making it hard to determine where online actions occur and which laws govern them. Since there is no global agreement on how to handle such conflicts, legal uncertainty remains a significant issue.