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Tracy L. Tuten

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

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Produktbeschreibung

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today s ever-evolving digital landscape.

This third edition brings you:

  • Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
  • New and updated Sustainability Spotlight boxes, which align with the UN s Principles for Responsible Management Education (PRME) initiative
  • Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

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