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Fred Luthans

International Management: Culture Strategy and Behavior ISE

International Management: Culture Strategy and Behavior ISE

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Produktbeschreibung

The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters. The text also emphasizes a balance of research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market.
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