Zu Produktinformationen springen
1 von 1
Stefan Kühl

Exploring Markets

Exploring Markets

Derzeit nicht vorrätig – Wird für Sie gedruckt – Lieferung in ca. 14 Tagen

Normaler Preis €19,25
Normaler Preis Verkaufspreis €19,25
Sale Ausverkauft
inkl. MwSt.
Zustand

Lieferzeit ca. 14 Tage

Produktbeschreibung

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment or, more specifically, exploring markets is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

Produktdetails

  • ISBN-13: 9783032050281
  • ISBN-10: 3032050286
  • ASIN: 3032050286
Vollständige Details anzeigen Informationen anzeigen
1 von 3