Good Services

Service design is a rapidly growing area ofinterest in design and business management.There are a lot of books on how to get started,but this is the first book that describes what a'good' service is, what makes a good service andwhy.This book lays out the essential principlesfor building services that work well for users.Demystifying what we mean by a 'good' and 'bad'service and describing the common elementswithin all services that mean that it either worksfor users or doesn't.A practical book for non-practitioners interestedin better service delivery, a book to guide theirdecision making without the need to first learnhow to design a service themselves.