Girls®

Coming of age has always been a time of angst and inner turmoil, especially for girls. But today girls have to contend with those worries in a world of AR filters, TikTok plastic surgeons, dating apps, hook up culture, online porn, modern sex-positivity, profit-driven online therapy apps, direct-to-door medication and even fully customisable AI girlfriends. All personalised by algorithms to play on their innermost fears and insecurities. It is an onslaught of advertising, it is on portable platforms designed to be maximally addictive, and it is far beyond what any previous generation of girls have ever faced.