{"product_id":"why-we-buy","title":"Why We Buy","description":"\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis enlightening edition includes new information on:\u003cbr\u003e \u003cbr\u003e-The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.\u003cbr\u003e \u003cbr\u003e-A guided tour of the most innovative stores, malls and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.\u003cbr\u003e \u003cbr\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53987238576466,"sku":"9781416595243","price":20.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_d4e8250a-e999-4a03-9cee-807b9545c9a0.jpg?v=1783922616","url":"https:\/\/www.buchserien.de\/products\/why-we-buy","provider":"Buchserien.de","version":"1.0","type":"link"}