{"product_id":"what-is-post-branding","title":"What Is Post-Branding?","description":"Part design experiment, part critical theory, part how-to manual, What Is Post-Branding  offers a creative counter to branding's neoliberal orthodoxyBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market  If not, why not, and is there an alternative \u003cbr\u003eA compact pocketbook composed of four main sections, What Is Post Branding  is a work of 'practical theory.' The first section, 'DIS-BRANDED,' consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'Mixed Messages,' is a provocative visual essay illuminating the texts' main themes. The third section, 'Manual,' presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with 'Context,' which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":54535966097746,"sku":"9789083270678","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_abc2ad6a-a20a-4608-af07-9ac7cfe7bb3a.jpg?v=1788532128","url":"https:\/\/www.buchserien.de\/products\/what-is-post-branding","provider":"Buchserien.de","version":"1.0","type":"link"}