{"product_id":"the-medici-effect","title":"The Medici Effect","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience  Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\u003cp\u003eFrans Johansson's \u003ci\u003eThe Medici Effect\u003c\/i\u003e shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e\u003cp\u003eClayton M. Christensen, bestselling author of \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e, has described \u003ci\u003eThe Medici Effect\u003c\/i\u003e as 'one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.'\u003c\/p\u003e\u003cp\u003eNow with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, \u003ci\u003eThe Medici Effect\u003c\/i\u003e is a timeless classic that will help you reach your innovative peak.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":52820284899666,"sku":"9781633692947","price":27.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_8218b305-d66a-4e5d-af38-d1451dda8a37.jpg?v=1772146227","url":"https:\/\/www.buchserien.de\/products\/the-medici-effect","provider":"Buchserien.de","version":"1.0","type":"link"}