{"product_id":"switch-2","title":"Switch","description":"\u003cb\u003eWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller \u003ci\u003eMade to Stick\u003c\/i\u003e. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSwitch\u003c\/i\u003e, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:\u003cbr\u003e\u003cbr\u003e  The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients\u003cbr\u003e  The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping \u003cbr\u003e  The manager who transformed a lackadaisical customer-support team into service zealots by \u003ci\u003eremoving\u003c\/i\u003e a standard tool of customer service \u003cbr\u003e\u003cbr\u003eIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. \u003ci\u003eSwitch \u003c\/i\u003eshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53982433149266,"sku":"9780385528757","price":31.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_ca6db1ba-0c8b-4db6-ba24-08978154f117.jpg?v=1783848721","url":"https:\/\/www.buchserien.de\/products\/switch-2","provider":"Buchserien.de","version":"1.0","type":"link"}