{"product_id":"strategic-management-in-the-media","title":"Strategic Management in the Media","description":"\u003cp\u003e'Küng s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'\u003cbr\u003e\u003cstrong\u003e\u003cem\u003e  Eli Noam, Columbia Business School\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e'A landmark contribution to scholarship, Küng s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'\u003cbr\u003e\u003cstrong\u003e\u003cem\u003e  Gillian Doyle, University of Glasgow\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'\u003cbr\u003e\u003cstrong\u003e\u003cem\u003e  David Craig, University of Southern California \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e  Gregory Ferrell Lowe, University of Tampere\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWith the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.\u003c\/p\u003e\u003cp\u003eThis new edition: \u003c\/p\u003e\u003cul\u003e    \u003cli\u003eShows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach \u003c\/li\u003e    \u003cli\u003eTakes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC \u003c\/li\u003e    \u003cli\u003eExplains strategic theory and concepts with insight and clarity \u003c\/li\u003e    \u003cli\u003eShows how to understand change and decision-making within media organizations. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the essential guide to change and management in the media industries   ideal for students of media studies, media economics and media management.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53987998433618,"sku":"9781473929500","price":48.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_43766a92-37d7-44a8-b8e7-053bd6f35fbb.jpg?v=1783927595","url":"https:\/\/www.buchserien.de\/products\/strategic-management-in-the-media","provider":"Buchserien.de","version":"1.0","type":"link"}