{"product_id":"start-with-the-customer","title":"Start with the Customer","description":"\u003cp\u003eThis is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong \u003c\/p\u003e \u003cp\u003eWritten by one of the foremost authorities on customer behaviour, \u003cem\u003e\u003cstrong\u003eStart with the Customer\u003c\/strong\u003e\u003c\/em\u003e will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and help you build a world class service culture, fit for whatever you're selling and wherever you're selling it.\u003c\/p\u003e \u003cp\u003e'Most business books don't do it for me. This book, however, is different, and here's why: Peter Cross knows his stuff' \u003cstrong\u003eMary Portas OBE\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e'A deeply practical book packed with tips. It can't guarantee success but it does illuminate a mysterious art' \u003cstrong\u003eSir Andy Street\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e'Peter Cross knows customers like no one else and his book is a masterclass in getting inside their heads and refocusing your business on what you find' \u003cstrong\u003eLynne Franks OBE\u003c\/strong\u003e\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53984174113106,"sku":"9781292471457","price":24.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_36a24b7d-385a-4b35-b5dc-0d14a76de94e.jpg?v=1783874193","url":"https:\/\/www.buchserien.de\/products\/start-with-the-customer","provider":"Buchserien.de","version":"1.0","type":"link"}