{"product_id":"split-the-pie","title":"Split the Pie","description":"\u003cp\u003e\u003cb\u003eAxiom Award Gold Medalist for Sales\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any business negotiation and ensures you get your half-so you can focus on growing the pie. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNegotiations are incredibly stressful and can bring out the worst in people. Wouldn't it be better if there were a principled way to negotiate  Wouldn't it be even better if there were a way to treat people fairly and get treated fairly in a negotiation \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSplit the Pie\u003c\/i\u003e offers a new negotiation strategy that does both-a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what's really at stake in a negotiation: the 'pie.' The negotiation pie is the \u003ci\u003eadditional \u003c\/i\u003evalue created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You'll learn how to get half the value you create, no matter your size. \u003c\/p\u003e\u003cp\u003eFilled with examples and in-depth case studies, \u003ci\u003eSplit the Pie\u003c\/i\u003e is a practical approach to deal making grounded in game theory. You'll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You'll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. \u003ci\u003eSplit the Pie\u003c\/i\u003e allows both sides to focus their energy on making the biggest possible pie-to have your pie and eat it too.\u003c\/p\u003e\u003cp\u003eHow can you ensure you get your fair share while making the pie bigger for everyone \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Radical New Framework:\u003c\/b\u003e Stop fighting over the whole pie and learn to identify the \u003ci\u003eadditional\u003c\/i\u003e value created by an agreement-the only part that's truly up for grabs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Power of Fairness:\u003c\/b\u003e Discover why both parties, regardless of size, have equal power in creating the pie, and how to use this powerful logic to get your half.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConflict Resolution:\u003c\/b\u003e See how this method was used in the high-stakes acquisition of Honest Tea by Coca-Cola and how it applies to everyday situations, from breaking a lease to business partnerships.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGrow the Pie:\u003c\/b\u003e Move beyond zero-sum thinking with actionable strategies that use logic and empathy to create the biggest possible pie for everyone involved.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePrincipled Negotiation:\u003c\/b\u003e Replace stress and posturing with a clear, theory-based approach that ensures you treat others fairly-and get treated fairly in return.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53641782657362,"sku":"9780063135482","price":32.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_1c1835f0-cc33-4c38-adbd-dc2bf5ba33d6.jpg?v=1780539955","url":"https:\/\/www.buchserien.de\/products\/split-the-pie","provider":"Buchserien.de","version":"1.0","type":"link"}