{"product_id":"selling-the-invisible","title":"Selling the Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e- Greatness May Get You Nowhere - Focus Groups Don'ts - The More You Say, the Less People Hear \u0026amp; - Seeing the Forest Around the Falling Trees.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53982691721554,"sku":"9780446672313","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_54584304-f9da-4cb5-8d43-c793537847b0.jpg?v=1783853851","url":"https:\/\/www.buchserien.de\/products\/selling-the-invisible","provider":"Buchserien.de","version":"1.0","type":"link"}