{"product_id":"safico-expansion-to-dubai","title":"Safico Expansion To Dubai","description":"By the year 2007, Safico had 40 employees and was on track to make $ \u003cbr\u003e1.5 million profits for the year with a firm projected forecast for the \u003cbr\u003ecoming years. The company was well established in Lebanon, is a \u003cbr\u003eMicrosoft Partner and had some customers in the GCC. Safico main \u003cbr\u003ebusiness was e-business solutions that is Human capital intensive and \u003cbr\u003eresources. By the end of 2008, everything has changed; Safico is far \u003cbr\u003efrom the $ 1.5 million profits, a global financial crisis invaded the \u003cbr\u003ewhole regions and indirectly affected the Lebanese market, Microsoft the \u003cbr\u003eleads generator of Safico reduced their marketing budgets and changed \u003cbr\u003etheir strategy concerning their partners. This situation in addition to \u003cbr\u003ethe saturation of the Lebanese market pushed Safico to plan for its \u003cbr\u003eInternational presence. But in order to be ready to operate abroad a set \u003cbr\u003eof questions were posed. Questions include ways to go abroad, mode of \u003cbr\u003eentry, type of market entry, marketing and sales strategy and \u003cbr\u003ecompetitive analysis...","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986045755730,"sku":"9783838366333","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_ee6465f0-fcf6-4d8a-9d8e-3d4a6cc3f550.jpg?v=1783896083","url":"https:\/\/www.buchserien.de\/products\/safico-expansion-to-dubai","provider":"Buchserien.de","version":"1.0","type":"link"}