{"product_id":"principles-of-marketing-for-a-digital-age","title":"Principles of Marketing for a Digital Age","description":"\u003cp\u003eUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today s ever-evolving digital landscape.\u003cbr\u003e\u003cbr\u003eThis third edition brings you:\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eBrand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and Carrefour\u003c\/li\u003e    \u003cli\u003eNew and updated Sustainability Spotlight boxes, which align with the UN s Principles for Responsible Management Education (PRME) initiative\u003c\/li\u003e    \u003cli\u003eCutting-edge content covering the latest advancements in AI and its growing role in marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003ePrinciples of Marketing for a Digital Age\u003c\/strong\u003e is your essential guide to marketing as part of an introductory marketing course at college or university.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986869707090,"sku":"9781036201098","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_4fcae896-b342-4db2-a15c-708c9419a8d2.jpg?v=1783911774","url":"https:\/\/www.buchserien.de\/products\/principles-of-marketing-for-a-digital-age","provider":"Buchserien.de","version":"1.0","type":"link"}