{"product_id":"principles-and-practice-of-marketing","title":"Principles and Practice of Marketing","description":"The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. \u003cbr\u003e\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;Find out:\u003cbr\u003e- The role of AI in Fashion Retailing to enhance the customer experience.\u003cbr\u003e- How Dr. Martens have been engaging consumers for more than half a century.\u003cbr\u003e- McDonald's plan for environmental change.\u003cbr\u003e- How the use of big data is helping Netflix succeed against hot competition. \u003cbr\u003e- Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity\u003cbr\u003e\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;Key Features: \u003cbr\u003e- A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.\u003cbr\u003e- Brand new Hidden Gem boxes that showcase firms that do marketing differently.\u003cbr\u003e- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.\u003cbr\u003e- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).\u003cbr\u003e- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.\u003cbr\u003e\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. \u003cbr\u003e\u003cbr\u003e\u0026gt;\u003cbr\u003e\u0026gt;Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research \u0026amp; Consultancy Application and an active member of the Town Centres Research Interest Group.\u003cbr\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986325725522,"sku":"9781526849533","price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_d27590a4-fa80-4258-90ff-91f326b66c0f.jpg?v=1783900392","url":"https:\/\/www.buchserien.de\/products\/principles-and-practice-of-marketing","provider":"Buchserien.de","version":"1.0","type":"link"}