{"product_id":"press-play","title":"Press Play","description":"\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies-including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle-that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products-they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier  Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-ranging from Adidas and Puma to NASCAR and Unilever-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53983653134674,"sku":"9781647826154","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_2f0e1337-c0be-4c7a-ad2d-531a234ac59a.jpg?v=1783865613","url":"https:\/\/www.buchserien.de\/products\/press-play","provider":"Buchserien.de","version":"1.0","type":"link"}