{"product_id":"myths-of-social-media","title":"Myths of Social Media","description":"\u003cp\u003e\u003cb\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e, \u003c\/b\u003edigital consultant \u003cb\u003eMichelle Carvill \u003c\/b\u003eand workplace psychologist \u003cb\u003eIan MacRae \u003c\/b\u003edismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e \u003c\/b\u003edebunks the most commonly held myths and shows you how to use social media effectively for work and at work.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53988679516498,"sku":"9781398607781","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_d9651c63-4e97-4981-aca4-eb5b003e1d6b.jpg?v=1783933612","url":"https:\/\/www.buchserien.de\/products\/myths-of-social-media","provider":"Buchserien.de","version":"1.0","type":"link"}