{"product_id":"multichannel-marketing","title":"Multichannel Marketing","description":"\u003cp\u003eIncreasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e'Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz' textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.'\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the \u003c\/strong\u003e\u003c\/em\u003eExecutive Board \u003cem\u003eof the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e'Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz' is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.'\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr. Arno Mahlert,\u003c\/strong\u003e \u003cem\u003eChief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek\u0026amp;Cloppenburg KG and maxingvest AG\u003c\/em\u003e\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986533507410,"sku":"9783658446741","price":139.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_8538aa7c-389b-4bdf-bc5c-206b212d58a1.jpg?v=1783904016","url":"https:\/\/www.buchserien.de\/products\/multichannel-marketing","provider":"Buchserien.de","version":"1.0","type":"link"}