{"product_id":"how-brands-grow-1","title":"How Brands Grow","description":"This book will change the way you think about marketing forever. \u003cbr\u003e\u003cbr\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cbr\u003e\u003cbr\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986298921298,"sku":"9780190330026","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_efe6a0a1-aa4e-42ba-b7c9-5a4181a28aaa.jpg?v=1783899631","url":"https:\/\/www.buchserien.de\/products\/how-brands-grow-1","provider":"Buchserien.de","version":"1.0","type":"link"}