{"product_id":"hooked","title":"Hooked","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy do some products capture our attention while others fade into obscurity \u003c\/i\u003e\u003cbr\u003e\u003ci\u003eWhat makes us check our phones, open an app, or scroll a feed without even thinking \u003c\/i\u003e\u003cbr\u003e\u003ci\u003eIs there a repeatable pattern behind how technology hooks us \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - \u003ci\u003eTrigger   Action   Variable Reward   Investment\u003c\/i\u003e - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.\u003cbr\u003e\u003cbr\u003ePacked with cutting-edge behavioural science, case studies, and practical frameworks, \u003ci\u003eHooked\u003c\/i\u003e is both a manual for product designers and a mirror for anyone curious about their own habits.\u003cbr\u003e\u003cbr\u003e'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'\u003cbr\u003e\u003cb\u003eSteven Bartlett\u003c\/b\u003e, \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;\u003cbr\u003e\u003cb\u003eMark Manson\u003c\/b\u003e, \u003ci\u003eSolved Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Our challenges go beyond technology; they stem from the \u003ci\u003einternal discomfort\u003c\/i\u003e that Nir Eyal's work helps us understand'\u003cbr\u003e\u003cb\u003eAli Abdaal\u003c\/b\u003e, \u003ci\u003eDeep Dive Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'In \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'\u003cbr\u003e\u003cb\u003eJim O'Shaughnessy\u003c\/b\u003e, \u003ci\u003eInfinite Loops Podcast \u003c\/i\u003e\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":52747103338834,"sku":"9780241184837","price":19.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_97501db5-06a7-449d-b16c-cd36ed657e91.jpg?v=1771593583","url":"https:\/\/www.buchserien.de\/products\/hooked","provider":"Buchserien.de","version":"1.0","type":"link"}