{"product_id":"helvetica-forever-1","title":"Helvetica forever","description":"Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53951688638802,"sku":"9783037788141","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_a2704290-4eba-4b63-9178-3cb3fd8b75b7.jpg?v=1783468090","url":"https:\/\/www.buchserien.de\/products\/helvetica-forever-1","provider":"Buchserien.de","version":"1.0","type":"link"}