{"product_id":"hacking-the-human-mind","title":"Hacking the Human Mind","description":"'A book for the ages' - Rory Sutherland, author of Alchemy\u003cbr\u003e\u003cbr\u003eHow did the world's best brands get so big \u003cbr\u003e\u003cbr\u003eThey had more than great products - they hacked the human mind.\u003cbr\u003e\u003cbr\u003eThis book reveals their secrets.\u003cbr\u003e\u003cbr\u003eRichard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.\u003cbr\u003e\u003cbr\u003eWhat is it about Amazon that pulls us back again and again \u003cbr\u003eHow does a two-minute wait make Guinness taste better \u003cbr\u003eWhy do we pay more for water than we know it's worth \u003cbr\u003e\u003cbr\u003eThe answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.\u003cbr\u003e\u003cbr\u003eYou too can make your brand the one people reach for - without them ever really knowing why.\u003cbr\u003e\u003cbr\u003e'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53986659336530,"sku":"9781804091326","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_6e238c1b-b5f5-43b1-8667-0b57abfb3e45.jpg?v=1783907191","url":"https:\/\/www.buchserien.de\/products\/hacking-the-human-mind","provider":"Buchserien.de","version":"1.0","type":"link"}