{"product_id":"futurehotel-360-hotel-service-ecosystem-study","title":"FutureHotel - 360° Hotel  Service Ecosystem Study","description":"The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53987079815506,"sku":"9783839621554","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_d4c50b56-8e5b-46e6-8158-2951d7c822e1.jpg?v=1783918657","url":"https:\/\/www.buchserien.de\/products\/futurehotel-360-hotel-service-ecosystem-study","provider":"Buchserien.de","version":"1.0","type":"link"}