{"product_id":"dont-be-yourself","title":"Don't Be Yourself","description":"\u003cp\u003e\u003cb\u003eThe surprising science of why being authentic holds you back-from the author of \u003ci\u003eWhy Do So Many Incompetent Men Become Leaders \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e'Just be yourself' might be the worst advice you've ever received.\u003c\/p\u003e\u003cp\u003eFor years, we've been told that authenticity is the key to success-that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.\u003c\/p\u003e\u003cp\u003eThere's just one problem: science says it's wrong.\u003c\/p\u003e\u003cp\u003eDrawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on our 'true selves' undermines both individual and organizational success.\u003c\/p\u003e\u003cp\u003eThe most successful people aren't those who rigidly 'stay true to themselves.' They're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans.\u003c\/p\u003e\u003cp\u003eBlending the latest revelations in psychology with razor-sharp cultural critique, \u003ci\u003eDon't Be Yourself\u003c\/i\u003e doesn't just challenge conventional wisdom-it offers a playbook for long-lasting career success.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":52822346957138,"sku":"9781647829834","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_aa8045e8-66a8-40d2-b2f4-0386ebb6f7c0.jpg?v=1772175175","url":"https:\/\/www.buchserien.de\/products\/dont-be-yourself","provider":"Buchserien.de","version":"1.0","type":"link"}