{"product_id":"business-beyond-borders","title":"Business Beyond Borders","description":"INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES\u003cbr\u003eThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.\u003cbr\u003e\u003cbr\u003eBusiness Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government 'handler' in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.\u003cbr\u003e\u003cbr\u003eWith a summary of the 'golden global rules' that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":53985985331538,"sku":"9781399822275","price":31.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_6a17ba0f-8d3e-4848-b8bc-4c677dffa0f8.jpg?v=1783894488","url":"https:\/\/www.buchserien.de\/products\/business-beyond-borders","provider":"Buchserien.de","version":"1.0","type":"link"}