{"product_id":"built-to-last","title":"Built to Last","description":"\u003cp\u003eDrawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history ' \u003c\/p\u003e\u003cp\u003eFilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, \u003cem\u003eBuilt to Last\u003c\/em\u003e provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.\u003c\/p\u003e","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":52747328848210,"sku":"9780060516406","price":29.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/unnamed_f04cf200-384e-4ef9-982d-14c94c4621d2.jpg?v=1771595831","url":"https:\/\/www.buchserien.de\/products\/built-to-last","provider":"Buchserien.de","version":"1.0","type":"link"}