{"product_id":"ai-powered-content-marketing-and-seo","title":"AI-Powered Content Marketing and SEO","description":"Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.  Key Topics Covered: - Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt - AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms - Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it - Ethical \u0026amp; Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies - AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt","brand":"Buchserien.de","offers":[{"title":"Neuware","offer_id":55355211448658,"sku":"9780135478226","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7002\/3593\/files\/bild_22228e3a-a3b9-4d59-8831-5543782712da.jpg?v=1793966187","url":"https:\/\/www.buchserien.de\/products\/ai-powered-content-marketing-and-seo","provider":"Buchserien.de","version":"1.0","type":"link"}